My work in


You’re available at everyone’s fingertips, but sometimes you need someone to take your thoughts and ideas and optimize them for each platform while keeping your brand mission and vision in mind. I’ve had experience with Instagram, Facebook, LinkedIn, Twitter, Pinterest and TikTok.  

-Social media copy + bio optimizations

-Email copy + signature optimization

-Content calendar strategies


Catalyst Collective

Catalyst Collective is a nonprofit consulting agency focused on curating marketing, development, and technology services to empower nonprofits. With Catalyst, I work to develop strategic social media copy and imagery, email marketing and internal communication with...

The Resilience Initiative

The Resilience Initiative is led by Dr. Watson Jordan. His research study delivers a fresh look at resilience as an attainable and critical element of health through podcast interviews and guest blog contribution. I work with Dr. Jordan to develop strategic social...

Church Street United Methodist Chutch

Church Street is a church serving all of Knoxville and its surrounding area through virtual worship and study opportunities. Prior to the COVID-19 pandemic, Church Street did not have a strong online presence, and I have worked with the Communications Director to help...

Bring on the Magic! Disney World Packing List for Adults

So you’re visiting the most magical place on earth post-Covid closure? Here’s what should be on our Disney World packing list!  Hi, I’m 22 years old and OBSESSED with all things Disney.  And I know I’m not the only one. In March, I planned to visit the Disney World...

‘I got a career from the Daily Beacon’: Marshall Ramsey reflects on newsroom career, time at UT

It was 1980 when Marshall Ramsey saw his first UT football game. The Vols attempted to fight off the Georgia Bulldogs, who made the trip from Ramsey’s home state. Neyland had expanded to 98,000 seats, and despite the Vols loss, seventh grade Ramsey knew UT would be...

Back to the Mountains: New attractions, old favorites beckon after historic 2016 wildfires

If you haven’t been to the Great Smoky Mountains in the last few years, you might not recognize its surrounding towns and cities. Having survived and rebooted after the 2016 wildfires, the mountain communities and businesses have found new ways to harness Mother...

My work in


Writing has been a passion of mine since I was in elementary school, and it has been so fun to tell so many unique stories. I fully believe that everyone has a story to tell, and that there is always someone who needs to hear your story. Through my writing and editing work, I can work with you and your organization to produce copy that is optimized to reach your target audience. 

-Website and landing page copy 

-Blog posts

-Promotional and informational print materials


my work in


Your digital media presence isn’t just writing and still imagery. I work in Adobe Suite to edit audio and video for podcasts and social media posts. 

my work in


Helping you tell stories to inspire your community

Kylie J. Hubbard

Digital content strategist